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Thiago Cruz

AI Designer & Creative Manager @ McFadyen Digital

Fluent in Portuguese and English, with work proficiency in Spanish and Chinese.

Work Experience

McFadyen Digital (2025 – Current)
AI Designer and Content Manager

McFadyen Digital (2022 – 2025)
Design Manager

McFadyen Digital (2020-2022)
Marketing & Design Analyst

Freelancing and Pro Bono (2019-2023)
Branding & Graphic Design

Education

Universidade Federal de Santa Catarina (On-site)
Class of 2022 – Santa Catarina, Brazil
Design Bachelor (Branding, UX/UI, Strategy)
Ohio University (On-site)
Summer 2024 – Athens, OH, US
Executive Program on AI for Marketing and Design

Tools and Skills

  • Adobe Photoshop, Illustrator and InDesign

  • Figma and FigJam
  • Design Systems, Design Thinking 
  • User-Centered Design
  • LLMs – ChatGPT, Claude, Gemini, Deepseek

  • GenAI Models (Sora, Kling, Seedream, Imagen, Nano Banana) 

  • Adobe After Effects and Premiere

  • Canva, Affinity

  • Pardot, Salesforce, HubSpot

  • Microsoft 365 and Google Suite

  • Front-End Development (HTML, CSS, JS, React)

  • WordPress Customization/CMS Management