Thiago Cruz
Marketing & Design Manager @ McFadyen Digital
I’m a remote-first designer with five years of experience working with global design teams. I focus on branding strategy and user experience while managing small design teams.
My expertise spans research, creative management, branding, lead generation, and web properties.
Fluent in Portuguese and English, with proficiency in Spanish and conversational skills in Chinese, I connect with diverse teams and audiences.
Work Experience
McFadyen Digital (2022 – Current)
Manager, Marketing & Design
McFadyen Digital (2020-2022)
Marketing & Design Analyst
Freelancing and Pro Bono (2019-2023)
Branding & Graphic Design
Education
Universidade Federal de Santa Catarina
Class of 2022 – Santa Catarina, Brazil
Design Bachelor
Ohio University
Summer 2024 – Athens, OH, US
Strategic Marketing Management
Tools and Skills
Adobe Photoshop, Illustrator and InDesign
- Figma and FigJam
- Design Systems, Design Thinking
- User-Centered Design
LLMs – ChatGPT, Claude, Gemini, Deepseek
GenAI Models (Sora, Kling, Seedream, Imagen, Nano Banana)
Adobe After Effects and Premiere
Canva, Affinity
Pardot, Salesforce, HubSpot
Microsoft 365 and Google Suite
Front-End Development (HTML, CSS, JS, React)
WordPress Customization/CMS Management