Structuring a framework for GenAI photography
Generating realistic product photography for big brands
To put my framework to the test, I created prompts with it to generate images for ads of brands as Adidas, Amazon and Apple. These encapsulate different angles, motions, moods and, above all, a branded feeling to tie the images to the brand’s original aesthetic.
Adidas Ultraboost in-context product photography
Prompt: “High-impact dynamic sports photography featuring Adidas Ultraboost (as referenced in the picture) running shoes captured mid-stride on a textured urban concrete surface with subtle motion blur, illuminated by directional dramatic lighting from the side creating strong contrast and sculpted highlights with a spot on the brand name “ultraboost”, captured using high-speed photography with telephoto lens compression, framed in a low-angle perspective emphasizing movement and power, rendered with bold contrast-rich tonal behavior conveying explosive athletic energy and performance intensity, with strict realism constraints including no surrealism, no distortions, no artificial overlays.”
Adidas Grand Court 2.0 model + apparel
Prompt: Cinematic editorial streetwear photography featuring a model wearing Adidas Grand Court 2.0 (as in the image) and minimal urban apparel positioned confidently against a raw architectural concrete environment, illuminated by moody directional lighting creating deep shadows and bold highlights, captured using 35mm lens realism with moderate depth of field, framed with strong rule-of-thirds composition and dominant negative space, rendered with slightly desaturated high-contrast color grading conveying urban strength and contemporary fashion energy, with strict realism constraints including no stock clichés, no surrealism.
Amazon Echo Dot 2.0 in-context photography
Prompt: Clean close-up editorial product photography featuring Amazon Echo Dot device positioned on a minimalist modern wooden shelf within a neutral interior environment, illuminated by soft natural diffused lighting, captured using shallow depth of field with realistic lens behavior, framed in balanced minimalist composition with structured negative space, rendered with neutral warm tonal behavior conveying simplicity, accessibility, and intelligent home integration, with strict realism constraints including no surrealism, no exaggerated futuristic UI overlays.
Amazon Box Delivery Active Scene
Prompt: Cinematic lifestyle advertising photography captured from a precise top-down perspective featuring the natural interaction between an Amazon courier and a recipient exchanging an Amazon cardboard package at a modern residential entrance, both sets of hands clearly visible holding the package, illuminated by warm directional natural daylight producing soft inviting shadows, captured using high-fidelity 50mm lens realism with shallow depth of field, framed in a visually structured composition emphasizing anticipation and seamless delivery experience, rendered with vibrant yet natural tonal behavior, with strict realism constraints including no surrealism, no exaggerated elements, no stock clichés.
iPhone 15 Pro Studio Shot
Prompt: Professional cinematic product photography featuring an Apple iPhone 15 Pro (as referenced in the photo) in natural titanium positioned vertically on a seamless matte white studio surface with subtle soft shadow grounding, illuminated by soft diffused high-key studio lighting creating extremely clean reflections and precise edge definition, captured using macro lens realism with ultra-shallow depth of field, framed in a perfectly centered minimalist composition with dominant negative space, rendered with neutral monochromatic tonal behavior conveying a hyper-premium precision-engineered aesthetic, with strict realism constraints including no distortions, no surrealism, no exaggerated reflections, and no decorative elements.
Macbook Pro in-Context Mockup
Prompt: Professional lifestyle photography featuring a male college student casually taking an Apple MacBook Pro from a modern minimalist backpack while seated in an outdoor campus environment with warm natural sunlight illuminating the scene, vibrant yet natural color tones enhancing the youthful atmosphere, captured using 50mm lens realism with shallow depth of field, framed in an intimate close-up composition focusing on the interaction between hands, backpack, and device, rendered with warm sunlit color grading conveying an authentic aspirational student-life mood, with strict realism constraints including no stock clichés, no surrealism, no distorted proportions.