Thiago Cruz
AI Designer & Creative Manager @ McFadyen Digital
I’m a Senior Designer with over 6 years of experience designing scalable branding, content, and visuals with strong generative AI literacy.
My work combines hands-on design execution with creative leadership. I design and oversee branded assets such as long-form publications, landing pages, presentations, reports, graphics, co-branded materials, and event experiences, while introducing Generative AI tools that allow teams to produce high-quality creative consistently.
Fluent in Portuguese and English, with work proficiency in Spanish and Chinese.
Work Experience
McFadyen Digital (2025 – Current)
AI Designer and Content Manager
McFadyen Digital (2022 – 2025)
Design Manager
McFadyen Digital (2020-2022)
Marketing & Design Analyst
Freelancing and Pro Bono (2019-2023)
Branding & Graphic Design
Education
Universidade Federal de Santa Catarina (On-site)
Class of 2022 – Santa Catarina, Brazil
Design Bachelor (Branding, UX/UI, Strategy)
Ohio University (On-site)
Summer 2024 – Athens, OH, US
Executive Program on AI for Marketing and Design
Tools and Skills
Adobe Photoshop, Illustrator and InDesign
- Figma and FigJam
- Design Systems, Design Thinking
- User-Centered Design
LLMs – ChatGPT, Claude, Gemini, Deepseek
GenAI Models (Sora, Kling, Seedream, Imagen, Nano Banana)
Adobe After Effects and Premiere
Canva, Affinity
Pardot, Salesforce, HubSpot
Microsoft 365 and Google Suite
Front-End Development (HTML, CSS, JS, React)
WordPress Customization/CMS Management
