Marketplace Best Practices: Transforming Commerce in the Platform Economy
The first book in the series, Marketplace Best Practices, was a year-long effort involving managing design, creating layouts, generating graphics, and marketing McFadyen’s subject matter expertise through a series of webinars and educational videos. MBP is an actionable guide to building, launching, and scaling successful digital marketplaces, written by the industry leaders at McFadyen Digital and designed by our marketing team.
Marketplace Monetization: How to Make Money as a Multi-Vendor Ecommerce Operator
This playbook outlines the strategies used by leading marketplace operators to convert value into revenue, showing operators how to unlock new revenue streams using proven models, strategic frameworks, and real-world execution insights. As the second, smaller project in the series, it is a successor to Marketplace Best Practices and adheres to the design standards and processes established in the first volume.
Illustrating data-centered graphics and frameworks that matter.
One of the challenges involved in creating the McFadyen book series is converting their expert tone and dense content into visuals that help readers digest the information. By design, the books consistently follow a minimal, grayscale layout focusing heavily on information. This is achieved by adhering to an “old-school” textbook format, utilizing serif fonts for the body text and sans-serif for graphics.