FSSD Advogados: Law Firm Identity

FSSD Advogados is a distinguished Brazilian law firm, created by four accomplished lawyers specializing in various areas of Brazilian law. FSSD’s stakeholders sought to establish a unique brand identity that would reflect their unity, diversity of expertise and seriousness when dealing with their clients’ cases.

Role

Principal Designer

Period

November 2023 – January 2024

Client

FSSD Advogados, Brazil

1. the challenge

The primary challenge was to represent the collaborative efforts of the four lawyers while acknowledging their distinct expertise. Balancing individuality with unity posed a creative challenge, as the brand needed to convey a seamless collaboration while highlighting the specialized skills each lawyer brought to the table.

Collaborative

The identity should represent the collaborative spirit of the four lawyers and their ability to work together seamlessly in different areas.

Trustworthy

The brand should convey a sense of authority and reliability, defining the brand as a reputable choice for clients' legal needs.

Modern

The visual elements should be modern to resonate with a diverse audience, including younger demographics and forward-thinking clients.

Consistent

The outputs should remain consistent across all touchpoints, including digital platforms, print materials, and physical signage.

2. Design Breakdown

The brand symbol is composed of four interconnected rings, each a nod to the distinct legal specialties of the firm’s four lawyers. The bold choice of red and black, symbolizing passion and authority, further amplified the visual impact.

Font choices —modern sans serif and bold for the title, classic serif for the subtitle— blend contemporary flair with timeless professionalism. This concise narrative encapsulates FSSD Advogados’ collaborative spirit and legal excellence.

3. Outputs

The task with FSSD Advogados Associados was to create a comprehensive brand ecosystem, seamlessly integrating the interconnected rings concept into brand outputs. Patterns, animated videos, and other carefully curated outputs further amplify the brand’s dynamic identity, ensuring a consistent and impactful presence across diverse mediums.