AI Commerce Readiness Audit

AI Commerce Readiness Audit is McFadyen’s AI-focused assessment tool for ecommerce operators and enterprise commerce leaders. To boost the lead generation initiative, the designs support McFadyen’s AI pipeline through LinkedIn, with posts reaching a 50k+ audience, segmented outreach to 10k–20k commerce contacts, and live demos at industry events.

Client

McFadyen Digital

Visuals focused on AI readiness for commerce

The audit initiative was designed to help businesses understand their AI maturity across commerce operations, GEO/AEO visibility, and AI adoption readiness through a free 20-question assessment. The campaign became part of McFadyen’s broader positioning strategy around AI transformation and commerce consulting.

Shifting communication toward user pain points

One of the campaign’s main goals was changing how McFadyen communicates AI services to enterprise audiences. Instead of focusing only on technical capabilities, I built designs around AI readiness and the state of being prepared, helping campaign content consistently generate around 2k weekly impressions on LinkedIn.

Graphics that support multi-channel lead generation

I worked on the visual direction and campaign assets used across LinkedIn ads, landing pages, blog posts, email campaigns, and event materials. The strategy focused on visuals that would drive qualified traffic toward the audit experience, where users receive actionable insights tied to McFadyen’s consulting services.

Bringing the audit experience into live events

Alongside digital campaigns, McFadyen brought live demos of the audit tool to commerce and AI events, allowing attendees to complete the assessment in real time. We also hosted sessions, typically engaged groups of 20–50 commerce leaders and operators, to create direct conversations around AI adoption and commerce transformation opportunities.