A data-oriented report to visually represent tech stacks
McFadyen needed help crafting the visuals, layout and promotion for their content on choosing the right technology stack for digital commerce. The Marketplace Suite Spot was designed to help platform leaders make informed, strategic decisions about how to architect and assemble their stores.
Comparing vendors, technologies, and attributes using complex graphics
The Marketplace Suite Spot Report series required a collection of different visuals to accommodate multiple data points. Most custom graphics were designed to illustrate to the reader how various options would stack together, and which approach might be the most advantageous. Legibility and color coding were the major focuses of this content piece.
