Consultea
Consultea is a Brazilian consultancy that helps dozens of businesses connect with neurodiverse candidates. Their mission is to bridge the gap between corporate culture and individuals with ADHD, ASD, and other neurodivergent conditions. Consultea addresses the challenge of integrating neurodivergent talent in all workplaces.
Client
Consultea
Category
VISUAL IDENTITY
Deliverables
Brand Kit, Design Manual, OOTH and Print
Tools
Illustrator, Photoshop, Figma, Nano Banana Pro
Moving beyond the clichés of inclusion
The primary challenge was to establish a brand voice that felt professional enough for CEOs while remaining deeply nurturing for candidates. Most neurodiversity-related branding relies on "puzzle pieces" or "rainbows" that often feel infantilizing. Consultea required a sophisticated identity that positioned neurodiversity as an unique feature, not a challenge.
Communicating kindness, growth and diversity
The visual strategy is built on three pillars: Connection, Integration, and Growth. To manage the brand’s two distinct audiences, I introduced a dual-tone color scheme: vibrant orange for candidate-facing content to inspire ownership and pride, and a deep corporate blue for business-side communication. The selected brand icon is a geometric sunflower, which is recognized as a global symbol for hidden disabilities.
Stablishing an aesthetic to nurture and connect
Your next great hire is neurodiverse! Consultea prioritizes trust and growth over clinical clichés, and neurodiversity is celebrated as a major positive. To support that claim, its brand voice is built on ownership and pride to show that these talents are happy with who they are and ready for the job market.
